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1431 Capital Ave Unit 107 Watkinsville, GA 30677
Call Us! 706-286-5958 NO APPOINTMENT REQUIRED
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    • Top 10 Prom - Homecoming
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    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
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    • 2Cute
    • ASHLEYlauren
    • Aleta
    • Colors Dress
    • Colors Dress-Glow
    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
  • Short & Homecoming
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    • Top 10 Prom - Homecoming
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
  • MOB/Evening
    +
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
  • Little Girls
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    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
  • More Styles
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    • Dresses with Pockets
    • Faviana
    • Jim Ball Jewerly - Earrings
    • Sophia Thomas
    • Sydney's Closet Plus Size Prom
    • Portia and Scarlett - Cocktail
    • Portia and Scarlett - Prom
    • Evening Wear
    • Glitter!
    • Little Girls
    • Mother of the Bride

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About the Store

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles. We believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

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Fall Hours

Sunday: 12-4

Monday: By Appointment only

Tuesday: 3:00pm - 6:00pm

Wednesday: 3:00pm - 6:00pm

Thursday: 3:00pm - 6:00pm

Friday: 3:00pm - 6:00pm

Saturday: 10:00-5:00

(706) 286-5958
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+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Prom Dresses
  • Short and Homecoming

Prom

  • 2Cute
  • ASHLEYlauren
  • Aleta
  • Colors Dress
  • Colors Dress-Glow
  • Johnathan Kayne
  • Jovani - JVN Prom
  • Jovani - Prom
  • Mon Cheri - Colette
  • Mac Duggal Prom
  • Mon Cheri - Ellie Wilde
  • Primavera Couture - Couture
  • Primavera Long
  • Rachel Allan - Prom

Short & Homecoming

  • Top 10 Prom - Homecoming
  • 2Cute Homecoming
  • Aleta Shorts
  • Jovani Homecoming
  • JVN Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Rachel Allan Short Prom

MOB/Evening

  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Primavera Couture - Mother of the Bride
  • Mac Duggal - Mac Duggal Evening
  • Jovani - Evenings

Little Girls

  • ASHLEYlauren-Kids
  • Johnathan Kayne - Sugar Kayne

More Styles

  • Dresses with Pockets
  • Faviana
  • Jim Ball Jewerly - Earrings
  • Sophia Thomas
  • Sydney's Closet Plus Size Prom
  • Portia and Scarlett - Cocktail
  • Portia and Scarlett - Prom
  • Evening Wear
  • Glitter!
  • Little Girls
  • Mother of the Bride