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1431 Capital Ave Unit 107 Watkinsville, GA 30677
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    • Top 10 Prom - Homecoming
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    • ASHLEYlauren
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    • Colors Dress-Glow
    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
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  • Aleta
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    • Johnathan Kayne
    • Jovani - JVN Prom
    • Jovani - Prom
    • Mon Cheri - Colette
    • Mac Duggal Prom
    • Mon Cheri - Ellie Wilde
    • Primavera Couture - Couture
    • Primavera Long
    • Rachel Allan - Prom
  • Short & Homecoming
    +
    • Top 10 Prom - Homecoming
    • 2Cute Homecoming
    • Aleta Shorts
    • Jovani Homecoming
    • JVN Homecoming
    • Jovani Short & Cocktail
    • Primavera Homecoming
    • Rachel Allan Short Prom
  • MOB/Evening
    +
    • Colors Dress - Marsoni
    • Colors Dress - Rina di Montella
    • Primavera Couture - Mother of the Bride
    • Mac Duggal - Mac Duggal Evening
    • Jovani - Evenings
  • Little Girls
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    • ASHLEYlauren-Kids
    • Johnathan Kayne - Sugar Kayne
  • More Styles
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    • Dresses with Pockets
    • Faviana
    • Jim Ball Jewerly - Earrings
    • Sophia Thomas
    • Sydney's Closet Plus Size Prom
    • Portia and Scarlett - Cocktail
    • Portia and Scarlett - Prom
    • Evening Wear
    • Glitter!
    • Little Girls
    • Mother of the Bride

Aleta

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ALETA 275

275 ALETA

$343  
 
 
 
 
 
ALETA 274

274 ALETA

$343  
 
 
ALETA 196

196 ALETA

$366  
 
 
 
 
ALETA 1077

1077 ALETA

$688  
 
 
ALETA 449

449 ALETA

$366  
 
 
 
ALETA 662

662 ALETA

$918  
 
 
 
 
 
 
ALETA 813

813 ALETA

$688  
 
 
 
 
 
 
ALETA 1091

1091 ALETA

$458  
 
 
 
ALETA 1115

1115 ALETA

$518  
 
 
ALETA 1099

1099 ALETA

$435  
 
 
ALETA 1109

1109 ALETA

$527  
 
 
ALETA 1097

1097 ALETA

$619  
ALETA 639

639 ALETA

$1493  
ALETA 1002

1002 ALETA

$711  
 
 
ALETA 1090

1090 ALETA

$688  
 
ALETA 610

610 ALETA

$642  
 
ALETA 717

717 ALETA

$1194  
 
 
 
 
 
 
ALETA 726L

726L ALETA

$987  
 
 
ALETA 812

812 ALETA

$1378  
 
 
ALETA 864

864 ALETA

$987  
 
 
 
 
ALETA 895

895 ALETA

$458  
 
 
ALETA 913

913 ALETA

$412  
ALETA 1000L

1000L ALETA

$757  
 
 
 
ALETA 1092

1092 ALETA

$435  
 
ALETA 1095

1095 ALETA

$1033  
 
ALETA 1100

1100 ALETA

$366  
 
ALETA 1103

1103 ALETA

$518  
ALETA 1104

1104 ALETA

$481  
 
 
 
ALETA 1105

1105 ALETA

$366  
ALETA 1116

1116 ALETA

$412  
 
 
ALETA 1118

1118 ALETA

$518  
 
ALETA 1119

1119 ALETA

$518  
 
 
ALETA 1121

1121 ALETA

$389  
 
ALETA 1131

1131 ALETA

$711  
 
 
ALETA 1132

1132 ALETA

$619  
 
 
 
ALETA 1135

1135 ALETA

$481  
 
ALETA 1137

1137 ALETA

$665  
 
ALETA 1141

1141 ALETA

$633  
ALETA 1145

1145 ALETA

$895  
ALETA 1149

1149 ALETA

$504  
 
ALETA 1151

1151 ALETA

$504  
 
 
 
 
ALETA 1159

1159 ALETA

$435  
 
 
 
ALETA 1160

1160 ALETA

$518  
 
ALETA 1161

1161 ALETA

$596  
 
 
ALETA 1169

1169 ALETA

$1079  
 
 
 
ALETA 1173

1173 ALETA

$481  
 
 
 
ALETA 1176

1176 ALETA

$596  
 
ALETA 1187

1187 ALETA

$642  
 
 
 
ALETA 1190

1190 ALETA

$780  
 
 
ALETA 1191

1191 ALETA

$780  
ALETA 1197

1197 ALETA

$412  
 
 
ALETA 1199

1199 ALETA

$343  
 
ALETA 1203

1203 ALETA

$518  
 
ALETA 1204

1204 ALETA

$389  
 
 
ALETA 1213

1213 ALETA

$872  
 
ALETA 1222

1222 ALETA

$366  
 
ALETA 1226

1226 ALETA

$941  
 
 
ALETA 1228

1228 ALETA

$518  
 
 
 
ALETA 1238

1238 ALETA

$389  
 
 
ALETA 1264

1264 ALETA

$633  
 
ALETA 1269

1269 ALETA

$343  
 
ALETA 1278

1278 ALETA

$518  
 
 
 
ALETA 303

303 ALETA

$458  
 
 
 
 
 
 
 
ALETA 663

663 ALETA

$458  
 
 
 
 
 
 
ALETA 615

615 ALETA

$458  
 
 
 
 
 
ALETA 631

631 ALETA

$504  
 
 
 
 
 
ALETA 1106

1106 ALETA

$320  
 
 
 
ALETA 616

616 ALETA

$665  
 
 
 
ALETA 972

972 ALETA

$550  
 
 
 
 
ALETA 1004

1004 ALETA

$665  
 
ALETA 1110

1110 ALETA

$458  
 
 
ALETA 1098

1098 ALETA

$619  
 
 
 
ALETA 1084

1084 ALETA

$458  
 
ALETA 1093

1093 ALETA

$688  
 
 
 
ALETA M001

M001 ALETA

$481  
 
ALETA M005

M005 ALETA

$518  
 
ALETA 641

641 ALETA

$642  
 
 
 
ALETA 391

391 ALETA

$596  
 
 
 
 
 
 
 
ALETA 657

657 ALETA

$458  
 
 
 
 
 
 
 
ALETA 637

637 ALETA

$458  
 
 
 
 
 
 
 
ALETA 620

620 ALETA

$458  
 
ALETA 648

648 ALETA

$435  
 
 
 
 
ALETA 651

651 ALETA

$518  
 
 
 
 
 
 
 
 
 
 
ALETA 656

656 ALETA

$458  
 
 
ALETA 619

619 ALETA

$688  
 
ALETA 625

625 ALETA

$596  
 
 
 
 
 
ALETA 664

664 ALETA

$596  
 
ALETA 650

650 ALETA

$779  
 
 
 
 
ALETA 200

200 ALETA

$398  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALETA 665

665 ALETA

$498  
 
 
 
 
 
 
 
 
 
 
 
 
ALETA 333

333 ALETA

$373  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ALETA A109

A109 ALETA

$473  
 
 
ALETA 074

074 ALETA

$673  
 
 
 
 
ALETA 365

365 ALETA

$473  
 
 
 
 
 
 
 
ALETA 501

501 ALETA

$448  
 
 
ALETA 516

516 ALETA

$598  
 
 
 
 
 
 
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About the Store

At Oconee Formal, we understand that choosing the perfect formal dress is an art, a delicate dance between personal expression and capturing the essence of the occasion. With an unparalleled eye for detail and an innate understanding of fashion, our founder has meticulously handpicked every garment to ensure a collection that reflects impeccable taste, luxurious fabrics, and modern styles. We believe that exceptional customer service is the cornerstone of our success. Our knowledgeable and attentive staff is devoted to making your shopping experience seamless and memorable, offering personalized styling advice and expert guidance. We understand that choosing a formal dress is an important milestone, and we are committed to going above and beyond to exceed your expectations.

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Fall Hours

Sunday: 12-4

Monday: By Appointment only

Tuesday: 3:00pm - 6:00pm

Wednesday: 3:00pm - 6:00pm

Thursday: 3:00pm - 6:00pm

Friday: 3:00pm - 6:00pm

Saturday: 10:00-5:00

(706) 286-5958
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    • Overview
    • Prom FAQ
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


Collections

Shop by Event

  • Prom Dresses
  • Short and Homecoming

Prom

  • 2Cute
  • ASHLEYlauren
  • Aleta
  • Colors Dress
  • Colors Dress-Glow
  • Johnathan Kayne
  • Jovani - JVN Prom
  • Jovani - Prom
  • Mon Cheri - Colette
  • Mac Duggal Prom
  • Mon Cheri - Ellie Wilde
  • Primavera Couture - Couture
  • Primavera Long
  • Rachel Allan - Prom

Short & Homecoming

  • Top 10 Prom - Homecoming
  • 2Cute Homecoming
  • Aleta Shorts
  • Jovani Homecoming
  • JVN Homecoming
  • Jovani Short & Cocktail
  • Primavera Homecoming
  • Rachel Allan Short Prom

MOB/Evening

  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Primavera Couture - Mother of the Bride
  • Mac Duggal - Mac Duggal Evening
  • Jovani - Evenings

Little Girls

  • ASHLEYlauren-Kids
  • Johnathan Kayne - Sugar Kayne

More Styles

  • Dresses with Pockets
  • Faviana
  • Jim Ball Jewerly - Earrings
  • Sophia Thomas
  • Sydney's Closet Plus Size Prom
  • Portia and Scarlett - Cocktail
  • Portia and Scarlett - Prom
  • Evening Wear
  • Glitter!
  • Little Girls
  • Mother of the Bride